May 24, 2012

Bruins named SportsBusiness Journal's Team of the Year

By Jesse Connolly

On Wednesday, the Boston Bruins announced that they were presented with the Sports Team of the Year Award at the SportsBusiness Journal’s fifth annual, 2012 Sports Business Awards. The B’s were honored for their excellence and outstanding achievements for the time period of March 1, 2011 to February 29, 2012. 

Owner Jeremy Jacobs (left) and the Bruins paid a visit to President Obama in January, commemorating their 2011 Stanley Cup win. (Getty Images)

The press release indicates that the Bruins were recognized for both their on-ice success, as the team captured the Stanley Cup in 2011, as well as their endeavors off it.

From the release:

After their first Stanley Cup Championship win in 39 years, the Bruins continued to increase the profile of the Bruins brand and saw record growth in revenue of ticket sales, retail sales, and corporate sponsorship. The organization also increased its online presence with the 2012 launch of the Bruins “Digital Entertainment Network” (DEN), an initiative that bundles all of the team’s digital, mobile and social assets and delivers original content to over 2.5 million fans per month.

Off the ice, the Boston Bruins took part in various volunteer efforts throughout the community including programs in youth hockey, military support through over 40 in game “8-Spoked Salutes” and a Military Appreciation Night, regular visits to five local hospitals, and participation in charitable efforts through the Boston Bruins Foundation. The Foundation reached record heights in fundraising in 2012 and donated $1.6 million to various charities through grants and in-game fundraising.

The Bruins were nominated alongside Stewart-Haas Racing, Sporting Kansas City, the Texas Rangers and the Dayton Dragons.

A Class-A affiliate of the Cincinnati Reds, the Dragons website’s lead story on Thursday congratulated the Bruins and expressed their pride in being one of the five finalists for the honor. 

Jesse Connolly can be reached at jconnolly@hockeyjournal.com. Follow him on Twitter at @JesseNEHJ.